BT Sun

    "We are what we eat” is an old proverb. Our nutritional status, health, physical and mental capabilities depend on the food we eat and how we eat it. Clearly quality foods do much more than just meet basic physical need. It also rises to meet emotional, social, and psychological needs. As long as man has walked this earth, he has searched for quality food and the means to produce it. Understanding that it takes quality products to deliver quality food, the search for quality resources has started ever since and will continue as long as life exists. As this search of mankind continues, we at BALAJI TRADERS strive to bring quality spices, pulses, dals, dry fruits, millets, cereals and food grains within the reach of our esteemed patrons through our BT SUN BRAND. BT SUN is our primary brand across the various categories holding in consumer packs. BT SUN comes in 2 different kinds of packing, Jar Packs and Poly Bags depending upon the item and the weight of the product to be packed.

Why BT Sun?

    The Sun has always been the primary source of nutrition and health to mankind. Scientifically, sunlight improves your

sleep, helps you reduce your stress, maintain strong bones and is also said to boost immunity. Metaphorically speaking, we believe our products too would help you boost your health through their respective characteristics and health benefits. Remember there is no better medicine than these natural resources which would significantly benefit your health and enhance quality living.


“Quality products for Quality Life”
[IMAGE: Purple Orange Founder, Chris Dickey, sniffing out deep turns in Jackson, WY // PHOTO: Andy Cochrane]
Sun Supermarket

   SUN SUPERMARKET is our upcoming project. We plan to expand geographically through multiple direct selling points to our customers. These selling points would offer BT SUN products and products of similar nature exclusively to all our patrons.

[CLIENT: Oru Kayak]
Sun of Chennai

    In this modern day world, businesses have expanded drastically across various dimensions, geographically and exponentially. Technology has helped them scale them beyond boundaries. With the advent of personal gadgets such as mobile phones, a whole new dimension has emerged, especially for grocery shopping. With this emerging trend, we at BALAJI TRADERS conveniently decided to open our stores right at your fingertips. Yes, you got it right. We are online now. You can conveniently shop online using our web portal or even download our in-house app and experience a whole new world of shopping. Yes, we have redefined convenience for you. Loaded in with lots of goodies and offers, Sun of Chennai caters to both B2B customers and B2C Customers based on their needs and standard consumer preferences. Both these portals are available across both web platform as well as android applications that you will be able to download on to your mobile phones.

[CLIENT: Peak Design]
4S Logistics

   4S is our internal exclusive logistics division which offers one stop solution for all our logistics and operational needs. 4S division comprises of a team of highly skilled drivers and loaders to operate a fleet of trucks and autos to ensure quick and efficient transportation of goods both inward and outwards.

[PURPLE ORANGE HQ: JACKSON HOLE, WY]
Tiger Brand

   Tiger Brand Coriander Seeds was once a famous city-known brand amongst B2B customers. It was known for its superior quality, mesmerizing aroma, extra-ordinary finish and excellent packing. It was only possible because we did field in with our own coriander seeds cleaning and packing centre. We ensured only the best coriander seeds were packed under the brand. Unfortunately, due to some unforeseen circumstances, we had to close down the Coriander cleaning centre owing to road expansion program. This doesn’t mean it is done and dusted, but yes, we are taking a little time to re-invent our self under this brand to become even better and tastier, both to your eyes and your taste buds. Watch out this space for more yes, we will be back with a bang. Expect this 2022 summer season.

[PURPLE ORANGE HQ: JACKSON HOLE, WY]
Maharaja Brand

   Yes, as foresaid, Maharaja Brand was always a twin brother of TIGER Brand. Only differences were that it never fell under the premium tag as TIGER Brand did. Also, it was much more pocket friendly compared to TIGER Brand. Unfortunately, coming out of the same Coriander unit which fell to road expansion program, Maharaja had to slip into limbo in the recent years. But yes, as like true royal king, MAHARAJA is getting the entire trick under his kitty to be back with a bang. Expect, a whole new re-invented king storm into your kitchen shelves very soon. Expect this 2022 summer season.

Balaji Brand

   A brand that started it all. Until the early 2000’s we at BALAJI TRADERS were dealing only on a wholesale basis. However, with evolution of time and a different business perspective, we decided to promote packaged products that would cater to the end consumers of the product. It was at this stage that we packed Spices, Pulses, Dry Fruits and Food Grains under the brand Balaji’s. Over the years, BALAJI’s has grown in stature and symbolizes quality products at affordable prices.

Mano Magic

   The name says it all. Yes, it is the Mano’s Magic. I, Balaji Srinivas grew up as kid, savouring on the delicacies cooked by Mrs.Manoramma Vijaya (my paternal aunt). Over the last 30 years she has incredibly managed to entice our taste buds and keep us hooked to her delicacies. Her secret to this, was pretty much simple. It came down to a unique combination of spices carefully hand-picked and selected by her, roasted and ground under her closer supervision. She had different combinations meant for different curries. The results were mind blowing and we loved it all. Off late, we at BALAJI TRADERS have been toying with the idea to introduce the world to her wide range of powdered spices and masala’s which we feel will cast a magical spell on all the delicacies that you cook, and we felt it would only be right to credit her with the same, thus became the brand “Mano’s Magic”. Expect this 2022 summer season.